piCture pOlish is all about collaboration, creativity and connection and it takes a whole bunch of amazingly creative and colourful people to conceptualise and deliver the collections that are revealed to you year after year.
Teamwork is the secret that makes common people achieve uncommon results Ifeanyi Enoch Onuoha
Jules has remained the driver of each collection since the brand started in 2009 and has a keen eye for selecting the right people to collaborate with in conceptualising, designing and making these little bottles of love and light that are delivered to your front door.
The process involves co-ordinating colour briefs and working through duplications in ideas of colours that have already been produced (believe us after all these years there are a LOT of colours!!!)
When a nail polish colour is decided and samples tested and approved we then work with the collaborator to come up with that very special name and story that resonates. However sometimes it works the other way around, we are presented with such a special name and story that we just HAVE to work on finding the exact colour and pigments to reflect this special sentiment in time.
Once we have a collection of colours and names, Jules will go through the process of deciding when is the right time of the year for each precious creation to be introduced to the rest of the world …this is one of the most exciting parts of the job.
Right from the very first day the intent from piCture pOlish was about building a community and a sisterhood, we knew that our business would not grow if we tried to do it alone. We rely on our amazing collaborators and the feedback from every single one of you, our piCture pOlish family to keep dreaming, creating and delivering.
Jules once said… “Being honest there have been certain times throughout the business, I thought how on earth are we going to come up with new ideas for the next season? But somehow it just all happens organically and we are constantly in awe of the colours, names and designs that come from inside the minds of the talented people we work with. It really is about collaboration”
In essence every bottle of piCture pOlish has its own story of creation, and behind every shade has a mass of emotions that come from those who created it. It truly is a unique experience.
This is the heart of our brand, the connection of ideas, creativity and emotions of select people from all around the world. You can see all our current collaboration nail polish shades here.
We will continue to work together to create new ranges, ideas and adventures that can help you keep painting your own world a little brighter.