Nail Polish

Traditional nail polish is a lacquer designed to decorate fingernails and toenails. Also referred to as nail paint or nail varnish, nail polish is the most common term. The combination of ingredients creates a solid polymer that not only protects your nails but keeps them fashionable. Nail varnish is available in a wide variety of colours and formulas. For instance, holographic is popular, as are multi chromes, neons, and classic cremes. And, of course, glitter is always trendy because they can be layered or worn as glitter toppers. And our latest formulas shimmer and magnetic – WOW!

Besides the ability to add colour to your nails, nail varnish also has other benefits. The firm polymer adds extra durability to nails to keep them healthy and strong. Emotionally speaking, nail paint is also quite beneficial. The ritual of the manicure is calming and relaxing, as the mind focuses on a single task. Different colours can also affect moods and how people view themselves.

The move towards eco-friendly ingredients has been a top concern for many brands. Protecting the environment is crucial, which is why Picture Polish is made with using an eco-friendly polish formula. That means plant-based ingredients will replace petrochemical ingredients in our products.

Follow the step-by-step application instructions in the ‘how to’ section of each product.

It’s consciously created without common irritants. It is a gentler, safer option, especially for those with sensitive nails.

Follow the step-by-step application instructions in the ‘how to’ section of each product however two thin coats usually provide full, even colour. For lighter shades or sheers, you may want a third coat for extra depth.

Our salon-quality polish is designed to perform beautifully on its own however, we strongly recommend using a base coat and a top coat with every manicure for the best finish.

Our plant-based formula ensures a low odour experience, so you won’t be overwhelmed by strong chemical smells during your manicure.

Moisten a cotton pad with our non-acetone nail polish remover. Hold cotton pad against nail for few seconds. Wipe clean from base to the tip of the nail, it’s that easy. After removing the polish, apply our dry hand & nail oil to your nails and hands. This step is crucial for keeping your nails and skin moisturised and looking their best.

Nail polish has a rich history, dating back to 5000 B.C. when Indian women used henna to dye their fingertips. By 2000 B.C., nail color in China indicated social rank and dynasty, with certain shades reserved for the ruling class, leading to strict regulations.

The evolution of nail varnish continued over the centuries. In 1878, Mary E. Cobb, after learning manicure techniques in France, opened the first nail salon in America. She innovated the manicure process by introducing finger soaking, emery boards, and nail enamel.

The development of nail polish accelerated in the early 20th century. In 1920, makeup artist Michelle Menard created a nail lacquer inspired by automobile shine, which became popular among flappers. Her success led to the founding of Revlon, making nail polish widely available.

Throughout the 1900s, beauty brands continued to enhance nail polish formulas and colors. Today, the nail polish industry is worth billions and is poised for further growth, especially with a shift towards eco-friendly formulations. For more on eco-friendly options, visit Picture Polish’s blog.