Nail Polish

Traditional nail polish is a lacquer designed to decorate fingernails and toenails. Also referred to as nail paint or nail varnish, nail polish is the most common term. The combination of ingredients creates a solid polymer that not only protects your nails but keeps them fashionable. Nail varnish is available in a wide variety of colours and formulas. For instance, holographic is popular, as are multi chromes, neons, and classic cremes. And, of course, glitter is always trendy because they can be layered or worn as glitter toppers. And our latest formulas shimmer and magnetic – WOW!

It’s also important to note our move towards an eco-friendly nail formula. Additionally, we do not test on animals. For more information on specific ingredients see each product and please visit our Frequenlty Asked Questions.

And for extended wear, visit our Curable Lacquer, which acts as a hybrid between traditional polish and gel.

Besides the ability to add colour to your nails, nail varnish also has other benefits. The firm polymer adds extra durability to nails to keep them healthy and strong.

Emotionally speaking, nail paint is also quite beneficial. The ritual of the manicure is calming and relaxing, as the mind focuses on a single task. Different colours can also affect moods and how people view themselves. Choosing a light blue like Sky can help you feel uplifted and cheerful. On the other hand, Gothic vampy red can bring forth feelings of empowerment and strength. But no matter which colour you choose, nail varnish fuses fashion and function by protecting your nails with style.

The move towards eco-friendly ingredients has been a top concern for many brands. Protecting the environment is crucial, which is why Picture Polish is transitioning to eco-friendly polish formula. That means plant-based ingredients will replace petrochemical ingredients in our products.

With this new technology, Picture Polish is committed to becoming more environmentally friendly. But rest assured, there has been no sacrifice regarding the quality and colour variety of nail paint. Making a change for good, moving forward, more than 74% of our nail polish ingredients will be plant-based. For more information about our plant-based nail polish, please visit the Blog.

Nail polish dates back thousands of years, all the way to 5000 B.C., when women in India dyed their fingertips with henna. In 2000 B.C., nail colour represented a distinction of rank and dynasty in China. In fact, citizens risked punishment for wearing highly pigmented colours reserved for the ruling regime.

Nail varnish continued to be popular as history advanced, taking into account new formulations. The very first nail salon was opened in 1878 by an American woman named Mary E. Cobb. While travelling in France, she learned the art of nail manicures. Adapting the ritual to include soaking the fingers, Cobb also created emery boards and an enamel to colour the nails.

The reinvention and development of nail paint continued, rapidly picking up pace in the early 1900s. In 1920, makeup artist Michelle Menard wanted nails to mimic the shine on automobiles. Menard succeeded, and her nail lacquer became popular with flappers. Eventually, Menard launched Revlon cosmetics, which made nail varnish wildly accessible in drugstores and department stores.

Various beauty brands continued to improve formulas and colours throughout the later 1900s. As of today, nail polish is a multi-billion dollar industry and is likely to continue growing. That is if brands can adapt to a more eco-friendly formula. For information about Picture Polish’s commitment to eco-friendly nail polish, visit the Blog.