At Picture Polish, every shade tells a story
Our thriving online community of colour-loving fans is at the heart of everything we do.
This collaborative approach has seen us co-create more than 130 of our popular shades with our customers — each telling a unique story inspired by real people.
So whether your taste leans towards classic clean tips or eye-catching creativity, there’s a colour waiting to become part of your story, and we hope you’ll find the one that feels unmistakably you.
Picture Polish is shaped by you
We love working with our community to discover and deliver what matters most to you. Nowadays, we’re known for our easy-to-apply, picture-perfect nail polish and curable lacquer in the colours of the rainbow, each with its own story and history. All while sticking to our non-toxic, damage-free approach.
We believe all nail polish should be:
Accessible
We deliver to numerous locations worldwide and have stockists in the US, EU, and UK, ensuring you can enjoy our products no matter where you are.
Ethical
Vegan, cruelty-free, Halal-certified and made without damaging ingredients.
Creative
Inspired by real people, not trends that disappear in a season.
Long-lasting
Designed to wear beautifully without chipping too soon.
Meet the Founders
Hi, we’re Megs and Jules
We are two sisters who live and breathe colourful nails in their fabulousness. What started in 2009 with a quest to bring quality, damage-free nail polish to Australians in even the most remote corners of this vast continent has quickly turned into something much bigger.
Today, we have a loyal community of close to 500,000 artists and fans worldwide who have helped us turn this nail polish brand into a truly fulfilling adventure. Not only do we get to watch this family business evolve together, but we also get to share the creation of our product with you — from naming a shade to dedicating a colour to a long-term fan.
Our mission is simple: to promote the nail polish community, celebrate creativity and share incredible talent and stories with the world.
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Our values go beyond the bottle
At Picture Polish, we believe beautiful nails can make a difference, for people, animals and the planet. Every polish we create is part of our commitment to vegan, cruelty-free and Halal-certified beauty, made with our signature damage- and toxic-free formula that’s as gentle on nails as it is for the environment.
We’re also passionate about giving back. Through our Polish With Purpose initiative, we donate 50 cents from every bottle sold to the Animal Welfare League Queensland. These funds help provide food, shelter, medical care and rehabilitation for abandoned and stray animals, supporting a cause we’ve personally connected with by adopting our own rescue pets.
And since launching Polish With Purpose, our community has helped care for over 180 animals, proving that small acts can have a big impact! So when you choose Picture Polish nail polish, you join a global community that celebrates colour, creativity and compassion.
Why choose Picture Polish nail polish
While our nail polish range is at the heart of what we do, we also offer other ways to bring your ideas to life. Picture Curable, our curable lacquer, delivers a high-shine finish that cures naturally in sunlight or under a UV/LED lamp, with no harsh removals needed. Available in holographic, multi-chrome, crème, pearl finishes and more, it’s a versatile choice for anyone who loves the look of gels or acrylics without the extra hassle.
If you love experimenting, our nail art tools and accessories make it easy to create everything from minimal accents to intricate designs. Explore our stamping plates, brushes, dotting tools and decals, then combine them with your favourite Picture Polish shades for a truly personal look. Finally, pair your polish with our nail care essentials to prep, protect and extend the life of your manicure!
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Our favourite shades?
Make every manicure a little more rewarding
Your next manicure is waiting — grab our polishes and make your next manicure unforgettable with Picture Polish, Australia’s favourite nail polish brand.
And while you’re here, check out our rewards program — it’s our way of saying thank you. Simply create an account at checkout, and you’ll start earning discount shopping dollars to put towards future polishes. After all, great nails deserve a little extra love.
