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Nail Polish

Nail polish or nail paint is a lacquer designed to decorate fingernails and toenails. Nail lacquers and polishes date back thousands of years and have evolved in terms of ingredients and durability. Traditional nail polish is applied to nails and then air-dries. Removal is easy with either an acetone-based remover or That Remover, a water-based nail polish remover. A simple process to change the look of your nails, nail paint is available in an endless variety of colours, including holographic and glitter. So show off your personality with a set of freshly painted nails!


A collection of common questions that tend to be asked over and over.

What is nail polish?

Traditional nail polish is a lacquer designed to decorate fingernails and toenails. Also referred to as nail paint or nail varnish, nail polish is the most common term. The combination of nail polish ingredients creates a solid polymer that not only protects your nails but keeps them fashionable. Nail polish is available in a wide variety of colours and formulas. For instance, holographic nail polish is popular, as are multi chromes, neons, and classic cremes. And, of course, glitter nail polish is always trendy because they can be layered or worn as glitter toppers.

Regarding Picture Polish nail polish colors, it’s important to note our move towards sustainable nail polish. Additionally, Picture Polish does not test on animals. For more information on specific ingredients see each product and please visit the Picture Polish FAQs.

And for extended wear, visit Picture Polish Curable Lacquer, which acts as a hybrid between traditional polish and gel.

What are the benefits of nail polish?

Besides the ability to add colour to your nails, nail polish also has other benefits. The firm polymer adds extra durability to nails to keep them healthy and strong.

Emotionally speaking, nail polish is also quite beneficial. The ritual of the manicure is calming and relaxing, as the mind focuses on a single task. Different colours can also affect moods and how people view themselves. Choosing a light blue like Salt Water nail polish can help you feel uplifted and cheerful. On the other hand, Gothic nail polish’s vampy red can bring forth feelings of empowerment and strength. But no matter which colour you choose, nail polish fuses fashion and function by protecting your nails with style.

What is vegan nail polish?

Vegan nail polish does not use any animal-derived ingredients or animal by-products. In addition to containing no animal by-products or ingredients, Picture Polish does not test on animals. So Picture Polish nail polish, nail care, and remover formulation are vegan.

What is breathable nail polish?

All Picture Polish nail polishes, except for the Curable Lacquer line, are breathable. Although contrary to a popular nail myth, nails do not need to breathe in the traditional sense. Even so, having breathable nail polish is beneficial for many reasons.

Standard, non-breathable nail polish has very tight molecular bonds that stack on top of each other. In contrast, breathable nail polish has staggered molecular bonds, which allow for microscopic movement of water and oxygen. This flow of nutrients across your nails means they stay stronger and are less prone to weakening. And because natural nail oils are present, breathable nail polish can last longer without chipping. Additionally, breathable nail polish dries quicker than standard polish, as air can penetrate breathable polish.

What is halal nail polish?

There are several requirements for halal nail polish. First, nail polish cannot contain any animal ingredients or animal by-products, in addition to no prohibited alcohol. Secondly, the nail polish must be water permeable. Water permeability is important because water can pass through the nail polish when rubbed. So Picture Polish’s breathable nail polish makes it possible to fulfill the ritual ablution before prayer.

Picture Polish uses a certified halal facility to manufacture our nail polish, nail care, and remover products. As such, all of the above-listed Picture Polish products are halal.

What is sustainable nail polish?

The move towards sustainable nail polish ingredients has been a top concern for many nail polish brands. Protecting the environment is crucial, which is why Picture Polish is transitioning to sustainable nail polish. That means plant-based ingredients will replace petrochemical ingredients in our nail polish.

With this new technology, Picture Polish nail polish is committed to becoming more environmentally friendly. But rest assured, there has been no sacrifice regarding the quality and colour variety of nail polish. Making a change for good, moving forward, 83% of our nail polish ingredients will be plant-based. For more information about our plant-based nail polish, please visit the Picture Polish Blog.

Who invented nail polish?

Nail polish dates back thousands of years, all the way to 5000 B.C., when women in India dyed their fingertips with henna. In 2000 B.C., nail colour represented a distinction of rank and dynasty in China. In fact, citizens risked punishment for wearing highly pigmented colours reserved for the ruling regime.

Nail lacquer continued to be popular as history advanced, taking into account new formulations. The very first nail salon was opened in 1878 by an American woman named Mary E. Cobb. While travelling in France, she learned the art of nail manicures. Adapting the ritual to include soaking the fingers, Cobb also created emery boards and an enamel to colour the nails.

The reinvention and development of nail polish continued, rapidly picking up pace in the early 1900s. In 1920, makeup artist Michelle Menard wanted nails to mimic the shine on automobiles. Menard succeeded, and her nail lacquer became popular with flappers. Eventually, Menard launched Revlon cosmetics, which made nail polish wildly accessible in drugstores and department stores.

Various beauty brands continued to improve nail polish formulas and colours throughout the later 1900s. As of today, nail polish is a multi-billion dollar industry and is likely to continue growing. That is if brands can adapt to a more environmentally-friendly polish. For information about Picture Polish’s commitment to sustainable nail polish, visit the Picture Polish Blog.