Why choose us

Where every shade tells a story
Our online community of colour-loving fans is at the heart of everything we do. This collaborative approach has seen us co-create 150+ of our popular shades with our customers—each telling a heartwarming story.
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A kind hearted mission
Our worldwide community loves animals as much as we do, and it feels like the perfect fit. With every bottle of PP and PC sold, we donate 50 cents to the Animal Welfare League Queensland.
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Our community loves us
Really love the formula of the Picture Curable! It sits really nicely on the natural nails and is not thick like gel polish can sometimes look. It applies really smoothly and evenly. The removal was surprisingly easy – Ashleigh ⭐⭐⭐⭐⭐
More ReviewsFrom the blog
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Pink-tastic Nail Polish Shades Perfect for Any Season!
Dec 21, 2020Pink often evokes memories of spring and summer, but don’t be misled—pink is the chameleon of colors, ready to dazzle…
Read MoreFrequently Asked Questions
Yes, Picture Polish nail polish is plant-based and non-toxic. Over 74% natural origin without added nasties. Ingredients (solvents, plasticisers and film formers) are derived from plants sources such as: sugar cane, manioc, potato and corn. These ingredients replace conventional petrochemical solvents, plasticizers, and nitrocellulose. Our naturally green NEW formula offers long-lasting wear, a glossy finish, a silky smooth application, allows your nails to breathe, and is eco-friendly. Who knew potatoes were so delicious and helpful in creating eco-friendly nail polish?
Ps. See for yourself the ingredients can be found in the descriptions of each product.
Yes, our nail polish is vegan – does not contain animal ingredients. It’s cruelty-free – not tested on animals nor does it include any ingredients tested on animals.
Yes, it’s breathable – scientifically controlled, standard test methods for oxygen and water vapour transfer between one side of the film and the other show the polish coatings to be highly permeable. It’s halal – our nail polish is manufactured in a halal-certified facility, making it halal-certified.
A note regarding certifications: Since our polish is produced by a ‘certified manufacturer,’ we have opted not to pursue duplicated or additional third-party certifications. Instead donating 50 cents from every bottle sold to the Animal Welfare League, QLD. Read about Polish with Purpose here.