Sadly, our Dad has passed away, so we are currently on bereavement leave. Shipping returns on Tuesday 30th April.

Sadly, our Dad has passed away, so we are currently on bereavement leave. Shipping returns on Tuesday 30th April.


Picture Polish Is About Colour, Creativity, and Connection

June 2, 2018 | Community

Picture Polish is all about color, creativity, and connection. It takes a whole bunch of amazingly creative and colourful people to conceptualise and deliver the collections that are revealed yearly.

Teamwork is the secret that makes common people achieve uncommon results  Ifeanyi Enoch Onuoha

Jules has remained the driver of each collection since the brand started in 2009 and has a keen eye for selecting the right people to collaborate with in making these little bottles of love and light that are delivered to your front door.

How we create:

The process involves coordinating colour briefs and working through duplications in ideas of colours that have already been produced (believe us, after all these years, there are a LOT of colours!)

Once a nail polish colour is decided and samples tested and approved, we work with the collaborator to create a memorable name and story that resonates. However, sometimes it works the other way around. We are presented with such a memorable name and story that we have to work on finding the exact colour and pigments to reflect this special sentiment in time.

Once we have a collection of colours and names, Jules will decide when is the right time of the year for each precious creation to be introduced to the rest of the world. It’s one of the most exciting parts of the job.

Why we collaborate:

Right from the very first day, Picture Polish intended to build a community and a sisterhood, and we knew that our business would not grow if we tried to do it alone. We rely on our excellent collaborators and the feedback from every single one of you, our Picture Polish family, to keep dreaming, creating, and delivering.

Jules once said, “Being honest, there have been certain times throughout the business, I thought how on earth are we going to come up with new ideas for the next season? But somehow, it just happens organically, and we are constantly in awe of the colours, names, and designs that come from inside the minds of the talented people we work with. It is about collaboration.”

It’s about connection:

Every bottle of Picture Polish has its own story of creation, and behind every shade, it has a mass of emotions that come from those who created it. It truly is a unique experience.

It is the heart of our brand, the connection of ideas, creativity, and emotions of select people worldwide.

We will continue to work together to create new ranges, ideas, and adventures that will help you keep painting your world a little brighter.