Growing a Global Nail Polish Business
Must have been easy… yeah right? Growing a global nail polish business that is. We told you every day we keep our humour in tack.
Whilst we are brilliant at creating, connecting and making fantastic nail polish that colour the world of our sisters globally (and humble, very humble lol) we have run into some issues along the way.
As nail product suppliers, by far the biggest challenge comes from our beloved friends at Australia Post. In short, unless you are certified and trained into how to pack flammable goods it is against the law to send via the postal service.
Issues can always become solutions so of course we worked hard and got trained up about how to ship nail polish by air and by road in Australia. We still train every two years to renew our status.
But we learned the hard way! In the early days Australia Post gave us, by mistake an international contract and we were shipping our nail polish all over the world for a period of 6 months before they realised their mistake. They stopped shipping immediately and we were left with lots of packages that we could not send…oops!
Because we actually knew what we were doing, we were blessed, fortunate and grateful that DHL Express took on our business all those years ago and enabled our fans to continue to buy nail polish online.
Always looking for the rainbow in the grey this mistake also enabled us to build our business by discovering the world of stockists so it ended up being a blessing (not that we would have believed that at the time)
For us having a blend of stockists plus direct sales has worked well because the countries that we are unable to ship to, can be serviced by our stockists.
To date however, this is still our greatest challenge because even though we have a great system we wish that the laws would change so that a specific volume of flammable goods could be sent via the post internationally. These rules affect perfume and all consumer commodities that are flammable. If the laws were changed we could ship worldwide from Australia to you all… imagine that!
Finally the biggest thing we have learned is to always live and breathe your brand. Making a mistake that many businesses do we felt we needed to grow and expand our range of products. However, it is very difficult in the beauty industry to create a range of products that all align with your values and quality.
We have learned to stick to what we know and what millions around the world love the most about us, our nail polish with a thousand personalities. See Orders & Shipping here.