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A Family of Nail Polish Lovers (NPA’s)

December 12, 2017 | Community

Picture Polish is a nail polish family…

We don’t simply choose a nail polish colour, we choose a family!  A family of incredibly creative bloggers and retailers who put their heart and soul into every single nail polish creation.

Each nail polish has its own story of creation, and behind every shade has a mass of emotions, the emotions of the girls who created them.

That is why every single bottle of love and light does not contain the toxic stuff, only happiness!

This is the heart of our brand, the connection of ideas, creativity and emotions of select people from around the world.  A nail polish family…

The first collaborations were with 4 stockists + 2 bloggers.  The shades were all developed in secret and launched without any warning.  We have always loved and still do the mystery, suspense and anticipation before launching.

We created an annual event called ‘Blog Fest’ where on just one day 100+ bloggers from all over the world shared reviews and swatches of Picture Polish shades.  Participants had the opportunity to be awarded a prize to create a collaboration shade.  Whilst the event is no longer we offer those opportunities via Picture Polish challenges on Instagram.  Excitement is an understatement.

Since 2012 we have created 100+ collaboration shades, some of those first shade are still being sold today, as love, passion and emotion do not go out of fashion.

Our collaborators are treated as our family and rewarded for their work.

We are consistently in awe of the colours, names and designs that come from inside the minds of the talented women we work with.  See our newest collaborations here.

Picture Polish is a family full of fun and personality.  A few times a year we invite a special few into the creative circle to work together to keep creating new ranges and ideas and adventures that can help you keep painting your world a little brighter.

The photograph is of an amazing group of Picture Polish lovers that were all part of a very special day in Moscow in 2017.