Why choose us

Where every shade tells a story
Our online community of colour-loving fans is at the heart of everything we do. This collaborative approach has seen us co-create 150+ of our popular shades with our customers—each telling a heartwarming story.
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A kind hearted mission
Our worldwide community loves animals as much as we do, and it feels like the perfect fit. With every bottle of PP and PC sold, we donate 50 cents to the Animal Welfare League Queensland.
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Our community loves us
Really love the formula of the Picture Curable! It sits really nicely on the natural nails and is not thick like gel polish can sometimes look. It applies really smoothly and evenly. The removal was surprisingly easy – Ashleigh ⭐⭐⭐⭐⭐
More ReviewsFrom the blog
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What is the Difference Between Nail Polish & Curable Lacquer?
Sep 3, 2023Picture Polish offers two different ways to paint your nails, and today, we’ll discuss the differences between each system. When…
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How Does Picture Curable Differ From Other Nail Systems?
Sep 3, 2023Nail polish is a staple in many people’s lives, but not everyone has the time or budget for regular salon…
Read MoreNail Polish – Frequently Asked Questions!
Yes, we are transitioning to a NEW greener, plant-based, non-toxic formula. We believe in contributing positively to the nail polish community and the world at large. As science advances, new opportunities arise for greener products, and we are dedicated to staying at the forefront.
Our naturally green NEW formula offers long-lasting wear, a glossy finish, a silky smooth application, allows your nails to breathe, and is eco-friendly. Additionally, like our original plant-based formula, this one is composed of over 74% natural origin ingredients and without added nasties!
Keep an eye out for the phrase ‘New Formula’ in the polish name, where you can also find the updated ingredients list!
With the changes in our formula comes an adjustment to the application. Nothing too major and we’ve got you covered in a couple of easy steps. Two elements to keep in mind are the thickness of each coat and dry time.
Step 1: Apply a thin coat and let it dry for 2-3 min.
Step 2: Apply a second coat with the usual amount of polish and air dry for 3-4 minutes.
That’s all there is to it! Simply apply a thinner coat first, and after it’s dry, use a bit more polish for perfect coverage. These adjustments aren’t a huge change for application, but ones that will maximize your wear time. Gorgeous and green nails, so to speak, no matter the colour you choose!
Yes, Picture Polish nail polish is plant-based and non-toxic. Over 74% natural origin without added nasties. Ingredients (solvents, plasticisers and film formers) are derived from plants sources such as: sugar cane, manioc, potato and corn. These ingredients replace conventional petrochemical solvents, plasticizers, and nitrocellulose. Who knew potatoes were so delicious and helpful in creating eco-friendly nail polish?
Ps. See for yourself the ingredients can be found in the descriptions of each product.
Yes, our nail polish is vegan – does not contain animal ingredients.
Yes, it’s cruelty-free – not tested on animals nor does it include any ingredients tested on animals.
Yes, it’s breathable – scientifically controlled, standard test methods for oxygen and water vapour transfer between one side of the film and the other show the polish coatings to be highly permeable.
Yes, it’s halal – our nail polish is manufactured in a halal-certified facility, making it halal-certified.
A note regarding certifications: Since our polish is produced by a ‘certified manufacturer,’ we have opted not to pursue duplicated or additional third-party certifications. Instead donating 50 cents from every bottle sold to the Animal Welfare League, QLD. This remarkable organization rehomes up to 10,000 abandoned stray animals every year! The AWFQ assists seniors with pet ownership, desexing cats and dogs, and rehabilitating animals for rehoming. Their dedication to providing specialized health or behavioural care for any animal with the potential to be adopted has reduced euthanasia rates. Read about Polish with Purpose here.