Meet our New and Improved Plant-Based Formula!

At Picture Polish, we believe in contributing positively to the nail polish community and the world at large. As science advances, new opportunities arise for greener products, and we are dedicated to staying at the forefront. We’re delighted to announce that with our continued investment in plant-based and eco-friendly formulas, we are transitioning to a new and improved plant-based formula ✔️

Our naturally greener NEW formula offers long-lasting wear, a glossy finish, a silky smooth application, allows your nails to breathe, and is eco-friendly. Additionally, like our original plant-based formula, this one is composed of over 74% natural origin ingredients and without added nasties!

So what is plant-based nail polish? New technology allows polish bases to replace petrochemical ingredients with plant-based ingredients. Key ingredients (solvents, plasticisers and film formers) are derived from plants sources such as: sugar cane, manioc, potato and corn. Who knew potatoes were so delicious and helpful in creating eco-friendly nail polish?

Our original plant-based nail polish does not contain Toluene, Dibutyl Phthalate (DBP), Formaldehyde, Formaldehyde Resin & Ethyl Tosylamide, Camphor, Xylene, Triphenyl Phosphate, Benzophenones, Styrene acrylates, Fragrance or Parabens. No Animal by-products or animal derived ingredients with No animal testing. Our new formula has even less nasties!

Keep an eye out for the phrase ‘New Formula’ in the polish name, where you can also find the updated ingredients list!

A brief word about a common ingredient in cosmetic products: Benzophenone-1.

This additive is an ultraviolet light absorber, which helps stop colours from fading or yellowing, in addition to preventing chipping. The beauty industry can often use scare tactics in marketing, but we want to be informative and leave the decision to you. Unfortunately, there is no way to make a completely chemical-free nail polish…yet. The EU banned Benzophenone in 2023, while Canada limits quantities at no more than 3%. As you can see, acceptable percentages of Benzophenone-1 vary worldwide, meaning there is no universal standard. While Benzophenone-1 is a chemical component, studies have shown that any potential dangers are minimal when used in small quantities and in a well-ventilated area.

So, for the time being our much loved fast dry top coat – Looking Glass – which contains less than 3% of Benzophenone-1 will continue to be available to customers. If a fast-drying top coat that matches the performance of our current one becomes available without it, we will consider making the switch.

With the changes in our formula comes an adjustment to the application. Nothing too major and we’ve got you covered in a couple of easy steps. Two elements to keep in mind are the thickness of each coat and dry time.

Step 1: Apply a thin coat and let it dry for 2-3 min.

Step 2: Apply a second coat with the usual amount of polish and air dry for 3-4 minutes.

That’s all there is to it! Simply apply a thinner coat first, and after it’s dry, use a bit more polish for perfect coverage. These adjustments aren’t a huge change for application, but ones that will maximize your wear time. Gorgeous and green nails, so to speak, no matter the colour you choose!

Violet Femme nail polish is among the first colours to undergo the transition!

The new formulas have started to roll out and we can’t wait for you to try it! And don’t worry, your favourite colours will remain the same shades you love. The only thing changing—for the better—is the base. Please tag us in all your Picture Polish posts @picturepolish because we love seeing what our talented community creates!