History

Step Back In Time

Let’s step back in time to 2001 way before piCture pOlish was even imagined. An aussie brand ‘Ozotic’ created the world’s first multi-chromatic and linear holographic nail polishes, you may know them as the 500 series. They were a huge success in Australia because nail polish lovers had never seen anything like it before. Fast… More

Collaboration, Creativity and Connection

piCture pOlish is all about collaboration, creativity and connection and it takes a whole bunch of amazingly creative and colourful people to conceptualise and deliver the collections that are revealed to you year after year. Teamwork is the secret that makes common people achieve uncommon results  Ifeanyi Enoch Onuoha Jules has remained the driver of each… More

Sewing the Seeds of Love

Like Starship built their City on Rock n Roll, piCture pOlish has built our business with an army of incredible sisters…you!  Being digital adopters from the outset we had a snippet of understanding at the opportunities that may be available via the digital world, we knew that it was the door to engage and connect… More

Meet a Sister… Sveta Sanders!

Sveta Sanders is affectionately known as the ‘nails’ of piCture pOlish and creator of our swatch collages, nail art and swatch videos. Jules and Sveta Sanders met online via Instagram back in 2011 and formed an instant rapport that have seen them collaborating together since then. When stockist LakoDom organised a special event in Moscow… More

A Nail Polish Family…

piCture pOlish is a nail polish family… We don’t simply choose a nail polish colour, we choose a family!  A family of incredibly creative bloggers and retailers who put their heart and soul into every single nail polish creation. Each nail polish has its own story of creation, and behind every shade has a mass… More

Growing a Global Nail Polish Business!

Must have been easy… yeah right?  Growing a global nail polish business that is.  We told you every day we keep our humour in tack. Whilst we are brilliant at creating, connecting and making fantastic nail polish that colour the world of our sisters globally (and humble, very humble lol) we have run into some issues… More

Absolute Nail Polish Beginners

Big things often happen from small beginnings… piCture pOlish started the way that many successful things do, with a curiosity, a question, what if…  And a whole lot of passion and humor. The brains behind the brand are Meg and Jules, two sisters who, kind of accidentally but rapidly grew their family to a global… More